A building for all occasions
Flexible. Elegant. Effortlessly smart: Spaces that do more.
New Work, Berlin, 2025
//LEED Platin //WiredScore Gold
SELLER 17 is a building that not only asserts the future, but builds it. Sustainably planned, flexible in use, and open to tenants who could hardly be more different. That’s precisely why the common areas have been designed not to dictate who works here, but to enable how people work here. Common lobbies become meeting places that create a genuine sense of community—even if the tenant structure is more patchwork than monoculture.
Design that demonstrates attitude
For the communal areas, Kinzo relies on materials that say more than a thousand mood boards: terrazzo, wood, textured exposed concrete, plus wine-red accents that make an unobtrusive statement. The rooms remain neutral enough for any industry, but characterful enough to avoid falling into the “corporate beige” trap.
Quote from Ina Nikolova:
“An attractive office requires a combination of functionality, modern furnishings, and an inspiring working environment.”
It sounds straightforward – but in reality, it is the secret recipe behind this elegant, subtile confident design.
The spaciousness of the lobbies also provides room for flexible workspaces, long work tables, quiet corners, and meeting rooms
Quote from Luca Marinelli:
“We developed a design element for each function that acts as a catalyst—from the reception desk to the seating area.”
In other words, every area has a purpose. And an attitude.
Sustainability for taking a deep breath
SELLER 17 meets LEED Platinum and WiredScore Gold standards and is aiming for WELL- Certification – this is not greenwashing, but a clear commitment. Green roof terraces, courtyard gardens, bicycle parking spaces, electric charging stations: here, sustainability is not treated as a trend, but as a fundamental principle. The spaces are designed to remain efficient in the long term – energetically, socially, and functionally.
A process culture that actually makes a difference
The project was planned using a weekly LEAN management cycle. This meant less friction, more transparency, and faster responses. And yes, sometimes honest discussions about what really works. The result? Transparent communication and quick decisions made the planning process efficient and flexible. A best practice example of modern collaboration between client and architectural firm.
The project was planned using a weekly LEAN management cycle. This meant less friction, more transparency, and faster responses. And yes, sometimes honest discussions about what really works. The result? Transparent communication and quick decisions made the planning process efficient and flexible. A best practice example of modern collaboration between client and architectural firm.
Photos: Sebastian Dörken I Max Schröder I Kinzo
| Client | PORR GmbH & Co. KGaA |
| Year | 2025 |
| Project Development | UBM Development |
| Location | Sellerstraße 17, Europacity Berlin |
| GFA | 1910 sqm |
| Architecture | GFB Alvarez & Schepers GmbH |
| Scope | Design of common areas in office building, signage, lighting, LP 1-5, artistic supervision |
| Typology | New Work |