Gaming takes a new dimension at PUBG HQ in Seoul


New Work, Seoul, 2023

Krafton, the Korean software company behind the popular game PUBG, has teamed up with architecture firm Kinzo and the local office Daewon to create a new gaming heaven in the heart of Seoul.

The PUBG red vertical staircase connects all the floors together in the existing building, which represents the integration of the gaming culture with functional and aesthetic architectural elements.
The materials used in the PUBG HQ are rough, metallic, dark, industrial, simple with playful accents.

The upper floor (communal area), whose layout was planned together with local architecture firm Daewon, was deliberately intended to be bright, as it also has access to the roof terrace, so that employees can enjoy a very conscious break in the office in a very pleasant atmosphere. Especially on the roof terrace. You literally have to step from the dark underground to the surface.

The 8,675 sqm PUBG HQ, completed in 2022, is not just an office – it’s a blend of PUBG’s vibe and cutting-edge design. From flexible workspaces to a rooftop retreat with epic Gangnam views, it’s where work meets play. This new HQ is a testament to Krafton’s commitment to creating a working environment that is both functional and fun. The PUBG HQ is a place where employees can work hard and play hard, all while being surrounded by the unique and exciting world of PUBG.
Photos by 사용본
Client Krafton
Year 2023
Location Seoul
GFA 8675 sq,
Partner Daewon Architecture