The new Nike Central HQ sits right in the middle of Friedrichshain, fading into the urban fabric of the neighborhood. The result is a diverse office campus consisting of flexible working areas for up to 300 employees, and includes catered spaces for influencers and athletes, showrooms, and multiple sports facilities.
An integral part of the concept is the distinct branding of both Nike and Converse, in combination with the essence of the neighborhood shaped by local artists, designers and products.
With the collective constantly at the forefront, a sense of community not only pulses through the campus but is also an essential part in the creation of the project. Collaboration with Nike Workplace Design + Connectivity (WD+C), agencies Downstream and Method, among many others, makes for a truly collaborative production.