Global player with local color

SoundCloud

New Work, Berlin, 2014

Kinzo was entrusted with the task of giving the young online platform a spatial identity. The complete fit-out creates a built reality for a virtual community.

The sound wave “Hello, Welcome to Soundcldoud” was included in abstracted form as ceiling baffles.
A two-story atrium including a staircase was inserted between the two lower floors. In addition to their functional and work-atmosphere significance, acoustics are used as an identity-forming motif: e.g. as cladding for the pendant lights (“Krautleuchten”) specially designed for the project and as fixtures with perforated lockers backed with acoustic fleece.
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SoundCloud’s new headquarters is located on three floors of an old brewery building on the Berlin Wall strip. The 180 Berlin-based employees of the rapidly growing startup will be brought together at this location.
Photos by Werner Huthmacher
Client SoundCloud
Year 2014
Location Berlin
BGF 4.000 sqm

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